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The term 'exclusive right to sell' signifies a legal arrangement where a seller gives a broker the sole rights to sell their property. This means the broker is the only one entitled to a commission when the property sells, regardless of who finds the buyer. This type of agreement encourages the broker to fully commit to marketing efforts because they will benefit from their investments. By securing an agreement exclusive right to sell, you enhance the likelihood of a successful sale.
With exclusive-right-to-sell, the broker has the exclusive right to market the property and receive a commission regardless of who procures the buyer. With exclusive agency, the owner retains the right to find a buyer and sell the property and owe the exclusive broker no commission.
With an exclusive right-to-sell agreement, your broker will have the exclusive right to earn commission and be able to represent the owner in selling the how. They will bring in buyers directly or through another brokerage.
Pros of Exclusive Listings Develop longer-term relationship with one agent: With an exclusive listing, you are more likely to start a deeper working relationship with a single real estate agent because this agent is the only party responsible for the sale of your property.
With the exclusive right to sell, the agent and their brokerage make a commission no matter who finds the buyer. With an exclusive agency agreement, on the other hand, you retain the right to market and sell to a buyer yourself without paying a commission to the agent.
If the agent has an exclusive right to sell, the agent earns a commission regardless of who sells the property.