Nike will remain the "exclusive uniform and apparel provider" for the NBA and WNBA "for another 12 years after they renewed their partnership with the sneaker giant," ing to Golden & Fonrouge of CNBC.
That agreement, worth around $1 billion, marked the first time an apparel partner had its logo on an NBA or WNBA jersey. By comparison, Adidas' deal was valued at $400 million over 11 years.
LeBron James — Nike 12 years into LeBron James' relationship with Nike, it was announced in 2015 that the NBA legend signed a lifetime contract with the brand, a deal estimated to be worth about $1 billion.
NBA and WNBA players will be wearing Nike uniforms until at least 2037 under a 12-year contract extension the leagues announced Monday.
PHOENIX (AP) — Kevin Durant and Nike have agreed to a lifetime contract, making him just the third NBA player to receive such a deal, joining Michael Jordan and LeBron James. The 13-time All-Star has a relationship with Nike that dates back to 2007, releasing 15 different sets of shoes.
Nike has been an NBA partner since 1992 and replaced Adidas as its merchandise provider for the 2017-18 season. Its relationship with the WNBA dates to the league's inception in 1997, and Nike was part of the WNBA's $75 million investment raise in 2022.
How much royalty does Michael Jordan get from Nike? Michael Jordan earns about 5% on Jordan Brand sales as part of his licensing deal with Nike, ing to Front Office Sports. The outlet also reports that Jordan received $256 million from the deal in 2022 alone.
Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from four-time NBA championship winner LeBron James to World Cup winner Cristiano Ronaldo, both of whom are signed to Nike with lifetime deals.
He revealed it was his mother who urged him to negotiate with Nike. Affleck was struck by the way Jordan spoke of her.