She recently stopped working with Nike, who are arguably the premier athletic brand. Being able to work with that brand is not something everyone is afforded, so why did Felix step away from the deal? ing to the runner herself, Nike was disrespectful to her and to other pregnant women and new mothers.
Nike has since announced a change to its contracts with the female athletes it sponsors after fierce backlash. In an August 2019 letter, the company said it will not apply any performance-related reductions for a period of 18 months for pregnant athletes, with the period beginning eight months before her due date.
Following a traumatic birth experience, track star Allyson Felix turned to activism—testifying before Congress about Black maternal mortality and writing an op-ed about her now former sponsor Nike's policies on protections for pregnant women. Now Felix has her own shoe line and she's admired as much for her advocacy as.
When Allyson Felix became pregnant, Nike was prepared to cut the terms of Felix's endorsement by as much as 70% due to the pregnancy, and told her to “know your place and just run.” 🤯 Amid all of this, she was forced to have an emergency c-section seven months into her pregnancy because of a potentially life- ...
Once you've told your employer in writing that you're pregnant, they have to check your job for any health and safety risks to you or your baby. This is called a 'risk assessment'. They need to tell you about anything they find, such as: long working hours.
Following the article, in August 2019, Nike improved its maternity policy, confirming that they would “not apply any performance-related reductions (if any) for a consecutive period of 18 months“. Governing bodies and clubs have since been under pressure to provide better protection for female athletes.