Co-selling is a collaborative strategy when two or more companies jointly sell their complementary products or services. Together, each partner leverages the others' strengths, resources, and customer relationships to maximize sales opportunities.
Partner sales involve leveraging external organizations to enhance a company's sales efforts. By utilizing partners' established customer bases, market knowledge, and resources, companies can expand their market reach, reduce costs, improve customer access, scale operations, and ensure accountability.
- Relationship Selling: The primary goal of relationship selling is to create customer loyalty and repeat business. It's more about ensuring that the customer is satisfied with their purchases. - Partnership Selling: Partnership selling goes beyond satisfaction to achieving mutual goals and objectives.
Partnership selling is where your company and another company strategically become allies in business. You'll set targets together and expand your horizons through shared resources and databases. The goal is to establish a long-term relationship and create real value and revenue for both companies involved.
Essentially, partners share in the profits and the debts of the daily workings of the business. Because of that, when one partner wants to sell, they cannot sell the entire business. They can only sell their assets – i.e., their share of the partnership.
The Partnership Buyout Agreement Your path to an ownership sale will be simpler if you created a clear and thorough partnership buyout agreement when you started your company. The agreement should discuss what might lead to one of the partners wanting to sell her share and state the terms and timing that would apply.
Gain Realized Generally, a partner selling his partnership interest recognizes capital gain or loss on the sale. The amount of the gain or loss recognized is the difference between the amount realized and the partner's adjusted tax basis in his partnership interest.
Form 1065, U.S. Return of Partnership Income, is used to report your partnership's income, gains, losses, deductions, credits, and general business information to the IRS. You won't determine how much tax is owed on this form – that happens as items on a Schedule K-1 (Form 1065).