The key to a winning job proposal is to tailor your approach, highlight your skills, and understand client needs. Read on to learn more.Your proposal is your elevator pitch, it is your cover letter, it is your first impression, it is the first thing a potential client will see. Here is the EXACT structure that I use for all of my proposals. I've honed this after submitting hundreds and hundreds of losers and a dozens of winners. Keep them short and sweet. One sentence about who you are, one sentence reiterating the project using their words from the post. Discover easy to use freelance proposal samples for UpWork, and learn about the best tips for writing a proposal that works. Government Procurement Expert with 20 years experience in the procurement field. The template I made for myself is more like a modular framework.