In California, you must prove five elements to establish a defamation claim: An intentional publication of a statement of fact; That is false; That is unprivileged; That has a natural tendency to injure or causes “special damage;” and, The defendant's fault in publishing the statement amounted to at least negligence.
Defamation Per Se Under California Defamation Law In most California slander and libel cases, plaintiffs must prove how the communications under review caused material harm — except in per se lawsuits. A statement is considered defamatory per se if harm to the victim is inherent.
In California, a claim for defamation involves a false statement made by one person about another person, which causes harm to a person's property, business, profession or occupation.
The plaintiff must show that the false statement was so inherently defamatory that it falls into one of California's nine types of defamation per se or prove that they experienced damages to their reputation as a result of the statement.
Generally, to prove defamation, you must show that a false statement was made, about you, to third parties, and which caused you damage. Once you have evaluated your case, and determined that you can satisfy these elements, you can then proceed with pursuing your matter.
Truth, or substantial truth, is a complete defense to a claim of defamation.
The terms libel, slander, and defamation are frequently confused with each other. They are all similar in that they all fall into the same general area of law that concerns false statements which harm a person's reputation.
The most common defenses to defamation are: 1) truth; 2) consent; 3) privilege; and 4) the statute of limitations. Perhaps the most distinct aspect of the defamation cause of action is that falsity is required. In other words, the statement publicized about the plaintiff must be false in order to prove defamation.
The elements of a trade libel case are as follows: False Statements: The basis of a trade libel claim lies in the false statements made about the business. These statements appear as facts, not opinions. Financial Loss: The false statements must directly result in financial damage to the business.