Our firm's experienced business lawyers in San Jose, CA, can provide the guidance and support necessary to facilitate a successful asset sale. Goodwill is not recognized in an asset acquisition.The Purchase Price shall be paid at the Closing as follows: (a). Free Consultation - Call - SAC Attorneys LLP helps companies with business matters in Corporate and Business law. This letter of intent outlines the proposed sale of a business's assets from the Seller to the Buyer.