General Rules of Proper Trademark Use Trademarks should be used as adjectives – not as nouns or verbs. ingly, a trademark should not be used alone. Rather, a trademark term should always be used with, and immediately precede, the generic noun that describes the product or component in question.
Trademarking your company's logo is an essential step to protect your rights. It's also a complex process that requires expert legal assistance. What would you like to protect?
Always use the trademark consistently, including the same spelling, punctuation, and spacing. Always use a trademark as an adjective that modifies a noun, and never as a singular or plural noun. Never use a trademark as a verb. You are not xeroxing; you are using a XEROX copier.
Marks should be used as adjectives, not nouns or verbs. Generally, use of the Mark should be followed by the common descriptive term for the goods or services. For example, you should say "please pass me a KLEENEX® tissue" and NOT "please pass me a KLEENEX®."
Using a trade mark without permission is considered trade mark infringement and can result in serious consequences. Infringing on someone else's trade mark rights can result in liability for damages and penalties, which can be substantial.
The cheapest way to get a trademark is to file a state trademark application, which is typically less expensive than a federal trademark application.
Step 2: Get ready to apply. Considering your trademark. Step 3: Prepare and submit your application. File your application in Trademark Center. Step 4: Work with the assigned USPTO examining attorney. We review your application. Step 5: Receive approval/denial of your application. Step 6: Maintain your registration.
How to make sure you have a strong logo design for your trademark. Use a unique image or graphic design rather than something generic. Keep it clean and clear with a good use of color and empty space. Use easy-to-read typography. Make sure your design represents your brand identity and appeals to your target audience.