The trademark office will then evaluate your application to see if it qualifies for trademark protection. Best of all, they will not consider the other business who is using the same name if they haven't filed for trademark protection. This means you can get a trademark even if someone else is using your business name.
A brand can create its logo without using something entirely new by incorporating existing elements in a unique and creative way. However, registering a trademark can provide legal protection and exclusive rights to the logo, which can be valuable in branding and marketing strategies.
How to make sure you have a strong logo design for your trademark. Use a unique image or graphic design rather than something generic. Keep it clean and clear with a good use of color and empty space. Use easy-to-read typography. Make sure your design represents your brand identity and appeals to your target audience.
You can use the trademark symbol (™) next to your mark at any time, even if you haven't registered it.
U.S. trademark law enables you to protect a logo design, word mark or any other brand identifier from being used by another third party in connection with a similar product or service to yours.
Usually, businesses will use the TM symbol to indicate their first usage or that they have applied for its registration. A trademark owner can use the TM symbol only after he/she has filed a trademark application with the Registrar of Trademarks.
It depends. Higher value tends to lie in name recognition rather than familiarity of a logo. Since logos change more often than names, it usually makes more sense to register a standard character mark to protect the business moniker itself.
You may use a trademark symbol anywhere around your trademark, although most trademark owners put the symbol in a superscript or subscript to the right of their trademark. You can use “TM” for goods or “SM” for services.
You can trademark anything that helps customers recognize you in the marketplace and distinguish you from your competitors.