Trademark Laws For Logos In Chicago
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General Rules of Proper Trademark Use Trademarks should be used as adjectives – not as nouns or verbs. ingly, a trademark should not be used alone. Rather, a trademark term should always be used with, and immediately precede, the generic noun that describes the product or component in question.
Trademark/Servicemark Publications/Forms Form NumberForm NameFee TM/SM 15 Trademark or Servicemark Application $10 TM/SM 30 Trademark or Servicemark Renewal Application $5 TM/SM 35a Trademark or Servicemark Assignment Application $5 TM/SM 35b Trademark or Servicemark Application for Change of Name and/or Address of Registrant $51 more row
The trademark office will then evaluate your application to see if it qualifies for trademark protection. Best of all, they will not consider the other business who is using the same name if they haven't filed for trademark protection. This means you can get a trademark even if someone else is using your business name.
By simply having a logo, you have what's known as a common law trademark for your logo. That means that, without doing anything paperwork-wise, you have the sole legal right to use and amend that logo as you see fit. But without an officially registered trademark, that right isn't as secure as it could be.
To register a trademark with the U.S. Patent and Trademark Office (USPTO), you will need to fill out and submit a trademark application. You can do this online, through the USPTO Trademark Center, an online trademark filing service, an attorney, or by submitting a paper application.
A logo or trademark is any photograph, word, or symbol used to identify a brand, service, or product. You need permission to use a logo unless it is for editorial or information purposes, such as when a logo is used in a written article or being used as part of a comparative product statement.
