11 tips for breaking into advertising Pursue opportunities to continue your education. Use your portfolio strategically. Find a professional mentor. Take opportunities to gain professional experience. Develop a professional network. Expand your skill set. Hone your communication skills. Study your favorite advertisements.
Opening a New Location? 7 Ways to Promote It Update Your Website. Expand Your Search Marketing Geo-Targeting. Take Advantage of Local Directory Listings. Add Your New Business Location on Social Media Pages. Use Social Media Ads to Build Buzz. Invite Local Businesses to Take Part. Create An Email Campaign.
Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.