Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company's products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers.
They are as follows: Search engine optimization (SEO) Search engine marketing (SEM) Social media marketing (SMM) Content marketing. Email marketing. Online advertising. Landing page marketing. Smartphone marketing.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.