To own a billboard, you either have to buy one that's already in place, place one on your land, buy one and rent land, or lease a billboard and have land to place it on. Typically speaking, a location should have advantages like heavy foot traffic or a large population that passes by the billboard.
The Minnesota Outdoor Advertising Control Act became effective June 7, 1971. The act requires that your advertising device have a state permit and be renewed each year. No advertising device is allowed within the limits of any highway. Devices must be located entirely on private property.
Here are a few tips to keep in mind when selling outdoor advertising to achieve greater success. KnOOH the basics. Brush up on outdoor advertising specs. Understand your prospects business needs. Show proof of success. Be conscious of what you can offer. Discount = more clients.