Here's How This Sales Letter Formula Breaks Down Say something that gets your prospect's attention. Tell your prospect why he/she should be interested. Tell your prospect why he/she should believe what you are saying is true. Prove it's true. Itemize and describe all the benefits of your product or service.
Sales introduction letters are also typically very short, featuring only one to two paragraphs about your product, your company, and how to reach you for further information. Save the details for future correspondences. This letter is all about jumping in, introducing yourself quickly, and then getting out of there.
How to write a sales letter Write a catchy headline that grabs your customer's attention. Use testimonials or statistics. Give readers a call to action. Offer something to the customer that is limited in time or quantity. Use a postscript (p.s.) to add a guarantee or personal address.