How to create an email marketing campaign using Gmail Decide what Gmail marketing tool you want. Manage your email list in Google Sheets. Create an email template with markers. Follow email sending best practices. Track your email campaign metrics. Send an outreach email. Announce a product launch. Share a newsletter.
Email marketing design fundamentals Stick to your brand. First and foremost, your emails should sound like they're coming from your brand. Write a good subject line. Personalize emails. Include visual elements. Be clear and concise. Use responsive designs. End with a call to action. Include an unsubscribe button.
Here's a rundown of CAN-SPAM's main requirements: Don't use false or misleading header information. Don't use deceptive subject lines. Identify the message as an ad. Tell recipients where you're located. Tell recipients how to opt out of receiving future marketing email from you.
5 Tips to Design Email Marketing Templates that Convert Optimize for Mobile and Desktop Devices. Use buttons over text hyperlinks. Hyperlink all Images. Build loyalty with brand elements Test Extensively. Test Extensively.
Use a business domain name. If you send a mass email from your personal email address — one that ends with @gmail — there's a greater chance that the message will be flagged as spam and never reach its recipient. Platforms like Gmail are truly meant for personal use, not marketing.
5 Tips to Design Email Marketing Templates that Convert Optimize for Mobile and Desktop Devices. Use buttons over text hyperlinks. Hyperlink all Images. Build loyalty with brand elements Test Extensively. Test Extensively.
How to write good marketing emails Understand your goal. The first step toward writing good marketing emails is to understand the overall goal of the marketing campaign. Align your subject line and email content. Create relevancy. Personalize the email. Explain benefits. Be concise. Be personable.
Create an email message template On the Home menu, select New Email. In the message body, enter the content that you want. In the message window, select File > Save As. In the Save As dialog box, in the Save as type list, select Outlook Template. In the File name box, type a name for your template, and then select Save.
Email marketing design fundamentals Stick to your brand. First and foremost, your emails should sound like they're coming from your brand. Write a good subject line. Personalize emails. Include visual elements. Be clear and concise. Use responsive designs. End with a call to action. Include an unsubscribe button.