Is it legitimate? Yes. Nielsen sends mail to homes with invitations to complete short surveys on your media and consumer habits or to join our panels. Mail from Nielsen may include a survey that can be completed online, filled out and returned via mail, or done over the phone.
By participating in our research, you have the opportunity to tell local businesses about your choices and preferences in consumer products and services so that they can serve you better. This is why your participation in the Nielsen Consumer Survey is so important.
Will Nielsen try to sell me anything, or sell my name and address to marketers? Absolutely not. The information from your home is held strictly confidential—we will not use it to advertise, promote or sell goods and services directly to you, and we do not allow our clients to sell directly to you.
To find their sample, Nielsen selects a county, then specific towns within that county, then specific homes within the designated area. They reach out and ask each of the chosen homes to participate in the program.
Your viewing information is carefully collected and sent to Nielsen, where it is combined with other participating households in your area and analyzed to get the Nielsen ratings. We share this information with the TV industry and media companies so they can program shows that people like you want to watch.
To find their sample, Nielsen selects a county, then specific towns within that county, then specific homes within the designated area. They reach out and ask each of the chosen homes to participate in the program.
If you would like to be removed from the Nielsen contact list, please call 1-800-753-6043, email us, or submit your information here.
You will receive a box with instructions and a FedEx shipping label. Follow the instructions included in the box to pack up your Nielsen equipment. Use the return label to ship the box back to Nielsen. You can either return to a FedEx store or contact FedEx to pick up the box.