The Utah Consumer Privacy Act imposes specific requirements and obligations on businesses. First data controllers must provide a “reasonably accessible and clear” privacy notice that discloses: the categories of personal data being processed and, if relevant, shared with third parties.
This act shall be construed liberally to promote the following policies: (1) to simplify, clarify, and modernize the law governing consumer sales practices; (2) to protect consumers from suppliers who commit deceptive and unconscionable sales practices; (3) to encourage the development of fair consumer sales practices; ...
The Utah attorney general is charged with enforcing the UCPA and the Division of Consumer Protection oversees consumer complaints. If a business is found to be in violation of the law, the attorney general will provide written notice and a 30-day cure period, as described above.
Accountability obligations: Under the AI Policy Act, any company that violates a statute administered and enforced by Utah's Division of Consumer Protection through use of generative AI will be responsible for the violation even if the generative AI application made the violative statement, undertook the violative act ...
This law is designed to protect consumer privacy while providing a clear framework for businesses operating in Utah. It establishes the rights of Utah consumers over their personal data and outlines the responsibilities of businesses in handling such data.
You may need to consult an attorney to determine what remedies may be available to you and any statute of limitations that may apply to your complaint. If you have any questions prior to filling your complaint, you may call the division at (801)530‑6601 during normal business hours.
Search by Name: Visit the search tool: . Enter the exact business name. Search by Number: Navigate to the search tool. Enter the entity number in the designated field and click "Search." Check by Executive Name: Navigate to the search tool. Enter a company executive's full name.
Contact the Division at (801) 530-6601 during normal business hours.