With an Exclusive Right to Sell agreement, the agent has the incentive to employ a comprehensive marketing strategy to attract potential buyers. They can allocate their resources, advertise the property extensively, utilize various marketing channels, and leverage their network to maximize exposure.
An exclusive listing is a type of real estate listing agreement in which a single broker is appointed as the seller's sole agent. In an exclusive agency listing, the seller retains the right to sell the property, with no obligation to the broker.