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An exclusive distribution strategy allows a manufacturer to control where and how their products are sold. For instance, premium electronics brands often partner with select high-end retailers to sell their products. This approach not only reinforces brand image but also ensures better inventory management. Such exclusivity can lead to higher demand and better customer loyalty.
A common example of exclusive distribution is automobiles. Automobiles are distributed through exclusive distributorship, meaning that each distributor is the only one authorized to sell a particular make of car within a specified territory.
For example, a brewery that brews its own beer and sells it to customers at its own brick-and-mortar location employs a direct channel of distribution. The seller delivers the product or service directly to customers.
Examples: Intensive distribution - Example of soft drinks, snacks, newspapers. Selective distribution - Example of Mid-ranged cars, Puma, Nike. Exclusive distribution - Example of Gucci, Lamborgini.
Examples of Distribution policy Products are stored in warehouses and shipped to retail outlets. Direct Distribution: This type of distribution involves selling products directly to the consumer either through mail orders, the internet, or through a sales force.