Nike has to send an official letter to its shareholders if a crisis occurs, because a person seems more reassured if he thinks that the message is directly addressed to him. In this way, Nike can make advertising (newspapers, television, and radio) to communicate on a crisis.
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NIKE, Inc. (US:NKE) has 3290 institutional owners and shareholders that have filed 13D/G or 13F forms with the Securities Exchange Commission (SEC). These institutions hold a total of 1,077,209,064 shares.
It's a good brand, but it is still a slow growth giant in a slow growth industry. This is the correction the stock needed. It still has a P/E of 27, and even if you use their EPS from their peak, it would still have a P/E of 24.6. That's way too high for a company that grows revenue by about 5-10% a year.
Although she received only $35 for a logo worth billions today, Nike gave her a special gift: In 1983 Carolyn was gifted 500 shares of Nike stock (today 32,000 shares) that is worth $4 million as of today, and a handmade diamond ring engraved with a Swoosh. What a story!