Georgia has been under an all-sport contract with Nike since 1999.
In this context, Nike grants intellectual property rights through licenses to third parties, who are entitled to manufacture and distribute these products.
PHOENIX (AP) — Kevin Durant and Nike have agreed to a lifetime contract, making him just the third NBA player to receive such a deal, joining Michael Jordan and LeBron James. The 13-time All-Star has a relationship with Nike that dates back to 2007, releasing 15 different sets of shoes.
Tech is one of five universities (Boston College for football only, Louisville, Miami, North Carolina State) in the ACC signed with Adidas and one of 14 among schools in the four major conferences signed with the brand.
Ohio State Buckeyes quarterback Will Howard. The remaining schools in the top 25 with Nike deals include Ohio State, Oregon, Texas, Alabama, Ole Miss, Penn State, Florida State, Missouri, LSU, Clemson, Tennessee, Oklahoma State, Kansas State, Arizona, USC and Iowa.
Georgia has been under an all-sport contract with Nike since 1999.