Deceptive Practices In Marketing In Massachusetts
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The Massachusetts Privacy Act provides that an individual “shall have a right against unreasonable, substantial or serious interference with his privacy.” An employer cannot require the disclosure information of an intimate or personal nature. They are also forbidden to disclose any such information to others.
Individual Rights: Gives consumers the rights to access, correct, and delete personal information about them. Consumers also have the right to opt out of both data transfers to third parties and targeted advertising. Also requires the Attorney General to recognize, and entities to honor, global opt-out mechanisms.
The Massachusetts Law prohibits any person or business entity “that accepts a credit card for a business transaction” from the following actions: “write, cause to be written or require that a credit card holder write personal identification information, not required by the credit card issuer, on the credit card ...
A telephone solicitor shall not make or cause to be made an unsolicited telephonic sales call to a consumer: (i) if the consumer's name and telephone number appear on the then current quarterly no sales solicitation calls listing made available by the office under section 2; (ii) to be received between the hours of 8.
MIPA focuses on restricting the collection and sale of sensitive personal data. Explicit consent will be required for handling biometric information and location data, ensuring transparency in corporate data practices.
Massachusetts has a statute that specifically enables the Attorney General and consumers to take legal action against unfair or deceptive conduct in the marketplace, called Massachusetts Consumer Protection law, Massachusetts General Laws Chapter 93A.
An act or practice is deceptive where. • A representation, omission, or practice misleads. or is likely to mislead the consumer; • A consumer's interpretation of the representation, omission, or practice is considered reasonable.
It's illegal for a salesperson to make false or misleading statements about a product or a service or withhold any information about it in an attempt to convince you to buy it, to sell merchandise "as is", to try to pass a used product off as a new one, or for them to try to sell an item using what is referred to as a ...
