Deceptive Practices In Sales In Cook
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FAQ
Deception is a kind of corruption that can support other forms of misconduct or exist for its own sake. For example, a firm that illegally pollutes the environment might deceive its public in order to avoid detection, while another may deceive by grossly exaggerating its financial performance.
The composition of goods is another common category of deceptive claims. For example, a product advertised as “wool” had better be 100 percent wool; a mixture of wool and synthetic fabrics cannot be advertised as wool.
If you're selling something that does not do what you say it does, then you're being deceptive. If you're nudging someone to buy something they already want (and will add value to their lives), that's persuasion. TL;DR: Deception is a lie, persuasion is a tool.
We define deception as a process in which a deceiver (e.g. management) has intentionally manipulated an environment (a financial statement) so as to elicit a misleading representation in a target agent (e.g. an auditor).
It can also involve more subtle forms of deception, such as presenting information in a way that the average consumer is likely to misinterpret, using small print to hide important terms, or making comparative claims without a clear basis.
Whereas deception is the deliberate attempt to trick someone into adopting a faulty belief, these versions of the trickery account see manipulation as the deliberate attempt to trick someone into adopting any faulty mental state—belief, desire, emotion, etc.
Not listening and talking too much When you're trying to sell something, instinctively you want to talk a lot: passionately describe the benefits and the great features of your offering, flaunt your knowledge and … push, push, push. But that's not entirely effective. Pushy salespeople don't go far.
An act or practice may be found to be deceptive if there is a representation, omission, or practice that misleads or is likely to mislead a consumer. Deception is not limited to situations in which a consumer has already been misled.
