Trade Rules In Arizona
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FAQ
A trade name is similar to a "doing business as" ("DBA") name, and is not legally required but is an acceptable business practice.
A trade name is also known as a fictitious name or a DBA (doing business as). A registered business entity can file for Registration of Trade Name (Form T-1) as long as the name is different from its registered name.
A trade name is simply the name of your business. Some people refer to them as “business names,” “company names,” “doing business as names,” “DBA names,” or “fictitious names.”
A trading name is an unregistered name that businesses could use before the introduction of the national Business Names Register on . A trading name is not a registered business name. If you want to keep using a trading name, you need to register it as a business name.
It can be a good idea to obtain trademark protection for a trade name that is also used to identify your goods or services by filing an application to register the mark with the United States Patent and Trademark Protection Office (USPTO).
A DBA, or “doing business as”, comes into play if, for example, your LLC's legal name is “The John Doe LLC” but you want customers to know you as “Superlative Salon” or, well, anything besides “The John Doe LLC”.
DBA stands for “doing business as”. A DBA name is also referred to as a “trade name”, “assumed name”, or “fictitious business name”.
The California Unfair Practices Act, beginning at Section 17000 of the California Business & Professions Code, prohibits unfair competition and “any unlawful, unfair or fraudulent business act or practice and unfair, deceptive, untrue or misleading advertising.” A merchant who violates the Unfair Practices Act can be ...
Misrepresentation Representing that goods or services are of a particular quality, style or model if that representation is untrue. Making false or misleading statements about the condition of used goods. Representing goods as new when they are used, deteriorated, altered or reconditioned.
The law broadly prohibits businesses from using deceptive or unfair practices, fraud, misrepresentation, and omission of material fact during the sale or advertisement of goods and services.
