How to Get Clients as an Event Planner Carve out a niche for yourself in the event industry. Build up a solid portfolio of clients. Start your own website. Advertise on social media. Build up a local buzz. Network with nonprofits.
There are two million events organized in the US every year. That is almost 5,500 events every single day. And a profit margin of planners is 15-40% of the budget (some $500 billion annually spent on events, ing to Entrepreneur).
What Does an Event Checklist Include? Defining the goals and objectives. Establishing the event framework with date, time, duration, and venue. Creating a budget. Developing a marketing strategy. Securing key vendors and services. Obtaining permits and licenses. Planning logistics and operations.
Common event requirement categories include: Venue hire. Audio-visual equipment and production. Food and beverage costs. Marketing and promotion. Security and staffing. Keynote speaker or entertainer fees. Transportation and accommodation. Event signage and set design.
On average, freelance event planners can earn anywhere from $50 to $150 per hour, depending on their experience, location, and the complexity of the event, ing to Business Yield. For larger events, some planners opt for a percentage model, usually taking 10% to 20% of the total event budget.
How to plan an event in 10 steps Organize your objectives. Establish a budget. Build an event team. Select a venue and date. Choose event management software. Establish vendors, sponsors and partners. Plan the program and entertainment. Brand and market the event.