One of the easiest and most effective ways to get your first clients is to start with the people you already know. Reach out to your friends, family, and acquaintances and let them know about your new business. Ask them if they know anyone who is planning an event and might need your services.
Common event requirement categories include: Venue hire. Audio-visual equipment and production. Food and beverage costs. Marketing and promotion. Security and staffing. Keynote speaker or entertainer fees. Transportation and accommodation. Event signage and set design.
On average, freelance event planners can earn anywhere from $50 to $150 per hour, depending on their experience, location, and the complexity of the event, ing to Business Yield. For larger events, some planners opt for a percentage model, usually taking 10% to 20% of the total event budget.
There are two million events organized in the US every year. That is almost 5,500 events every single day. And a profit margin of planners is 15-40% of the budget (some $500 billion annually spent on events, ing to Entrepreneur).
How to Promote Yourself the Right Way As an Event Planner Find Your Event Planner Niche and Lead with It. Define Your Event Planner Brand Voice, Style, and Positioning. Build Your Event Planner Empire on Referrals. Yes, You Still Need Those Party Reels. Learn More About Marketing at The Expo.
Creative Ways Event Planners Can Find New Clients Offer Experiences. People want more than a traditional event. Demonstrate Expertise. There's a reason people hire you to run their events: You are an expert at what you do. Work with the Local Blogging Community. Partner with Nonprofits. Go Live.
How to Get Clients as an Event Planner Carve out a niche for yourself in the event industry. Build up a solid portfolio of clients. Start your own website. Advertise on social media. Build up a local buzz. Network with nonprofits.
Many event planners have a degree in communications, business, or hospitality management. Others complete coursework or take event planning certificate programs. These can be completed at NYU, FIT, Wagner College, or CUNY Lehman. You'll also want to consider an internship for gaining hands-on experience.
In summary, the success of an event is determined by the following five essential event management elements: concept, coordination, control, culmination, and closeout. You can ensure that your event is well-organized, well-executed, and memorable for your attendees by incorporating these elements into your planning.