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A few examples of Buyer Power A buyer can bargain with an insurer wanting to increase their premiums if there are plenty of other companies offering the same service cheaper. In fields such as insurance, companies often promote introductory offers for new customers to encourage them to switch loyalties.
Number of buyers relative to suppliers: If the number of buyers is small relative to that of suppliers, the buyer's power will be stronger. Dependence of a buyer's purchase on a particular supplier: If a buyer is able to get similar products/services from other suppliers, buyers depend less on a particular supplier.
Once you're ready, it's time to get started. Evaluate your competitors. The first step is to evaluate the strength of your current competition. ... Calculate your suppliers' bargaining power. ... Evaluate your buyer's bargaining power. ... Identify the threat of potential new entrants to the market. ... Evaluate the threat of substitution.
One more example of Porters Five Forces is the analysis of Uber. The analysis shows that the ride-hailing app's customers enjoy high bargaining power, lower transaction costs and shorter waiting time. At the same time, competition is high as there are multiple players in the market and the customer is well-informed.
Porter's Five Forces include: Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry. The model encourages organizations to look beyond direct competitors when assessing strategy and, instead, consider broader environmental forces.