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Section 2(1) provides that a trade mark is any sign capable of being represented graphically. Graphic representation requires that the sign must be able to be represented visually, particularly by means of images, lines or characters, so that it can be precisely identified (see Ralf Sieckmann (Case C-273/00)).
In principle, a slogan can be protected by registration as a trade mark as long as it's distinctive, it's not descriptive, nor generic and it's not already registered in your chosen classes. You can then prevent any other company using your slogan on certain goods and services.
Conclusion. If the word(s) element of your brand is registrable and your budget is tight register the word mark. However if budget allows, then separately register your logos too. It is tempting to think that if you register just the combination you get the best of both worlds.
How to Trademark a SloganGo to the United States Patent and Trademark Office (USPTO) website.Check the Trademark Electronic Search System (TESS) database. Make sure the slogan isn't already registered in the same category.Submit your trademark application. Pay the filing fee.
Requirements for filing a trademark applicationThe name, address and nationality of the applicant.If the applicant is a company, the country or state of incorporation.A list of goods and/or services for which registration is required.Soft copy of the trademark to be registered.More items...
The legal requirements to register a trademark under the Act are: The selected mark should be capable of being represented graphically (that is in the paper form). It should be capable of distinguishing the goods or services of one undertaking from those of others.
The government fees for trademark registration is Rs. 9000 per application per class for company. The government fees for trademark registration is Rs. 4500 per application per class for individual.
How to Trademark a SloganGo to the United States Patent and Trademark Office (USPTO) website.Check the Trademark Electronic Search System (TESS) database. Make sure the slogan isn't already registered in the same category.Submit your trademark application. Pay the filing fee.
Although you can apply for trademark protection for your name and logo concurrently, each is considered a separate mark. As such, each mark (i.e. your standard character mark and your design mark) requires its own application.
A trademark may be obtained from the office of the Secretary of the State of Connecticut (phone: 860-509-6200) or visit the website for a trade and service mark form, .