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Here's how to conduct audience analysis effectively. Identify your target audience. The first stage of audience analysis involves defining your target audience. ... Segment your audience. ... Identify priority characteristics. ... Identify barriers and facilitators to change. ... Identify key influencers. ... Create data-informed buyer personas.
Steps Step 1: Identify Potential Audience(s) ... Step 2: Select the Priority Audience. ... Step 3: Identify Priority Audience Characteristics. ... Step 4: Identify Knowledge, Attitudes and Practices. ... Step 5: Identify Barriers and Facilitators. ... Step 6: Consider Audience Segmentation. ... Step 7: Identify Key Influencers.
Demographics. The demographic factors of an audience include age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories. Since these categories often organize individual's identities and experiences, a wise speaker attends to the them.
Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. You can easily and effectively collect these types of information with survey questions.
Hear this out loud PauseAudience Demographics: Age, Gender, education level, Income levels, marital status, parenthood status, subcultures based on race or religion, etc. Defining Your Target Audience: Showcasing with Examples | Sender sender.net ? blog ? target-audience sender.net ? blog ? target-audience