Assessing Website Traffic For Website
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For example, Alice decides to log on to her hair salon's website in an attempt to schedule an upcoming appointment. Not only is Alice considered part of the web traffic on the homepage, but also on the scheduling page that she accesses after clicking on the appropriate page link.
Definition: Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience.
Source Type: Traffic source for the selected category over the selected time period. Source Types include Direct, Mail, Referrals, Social, Search/Organic, Search/Paid, Display Ads, Email, and Other.
6 Types of Website Traffic Sources Organic Traffic. Organic traffic is made up of users that found your site using a search engine. ... Direct Traffic. Direct traffic refers to traffic you receive to your website that doesn't come through any other channel. ... Referral Traffic. ... Paid Search. ... Email Marketing. ... Social Media.
The three main traffic sources are direct, referral, and search, although your website may also have traffic from campaigns such as banner ads or paid search. In addition to measuring the number of visitors from each traffic source, consider analyzing the number of goal completions from each source.
