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Yes, in general it's legal to resell other people's products, with exceptions. In general, it's legal to do whatever you want unless there's a law against it. The kind of law that would be likely to restrict your right to resell a product is intellectual property (copyrights, trade marks, patents).
I own rights for both products. In the US, this is a type of fraud called ?bait and switch,? and yes, it is illegal. It probably violates the state laws of whatever state you are in. It definitely violates Federal consumer protection laws.
In general, you are free to resell any lawfully purchased item and you are not required to purchase from an authorized source, but doing so ensures the best chances that you are dealing in a legitimate product.
Using someone else's products or services in your advertising without their permission could potentially raise legal and ethical concerns, depending on the circumstances and the specific laws in your jurisdiction. Generally, using someone else's intellectual property (such as trademarks, logos, images, etc.)
It is perfectly acceptable and within the bounds of the law to use another's trademark in advertising, provided certain standards are met. The advertisement must be truthful and the use of another's trademark must not give a false impression of connection, approval or sponsorship by the owner of the other mark.