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A license agreement is a business contract between two parties. The licensor (the seller of the license) owns the asset being licensed and the licensee (the buyer) pays for the right to use the license. The licensee pays the owner in exchange for the right to sell the product or use the technology.
In technology licensing, the licensor (firm selling the technology) agrees to unilaterally transfer know-how and intellectual property (IP) related to a technology to the licensee (firm buying the technology).
In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor.
A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
Technology licensing agreements are contracts or arrangements that involve an owner of a technology-based intellectual property, also known as a licensor, who will accept compensation in exchange for allowing an outside party, known as the licensee, resell the property, make alterations to it, or simply use it.
An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.
How to Negotiate a Licensing Agreement Like a Pro Do your homework.Start with a term sheet.Manage your expectations.Be patient.Have a win-win attitude.Don't lose your sense of humor.Remember to hold something back.Put yourself in their shoes.
How to decide between types of licensing agreements Patent Licensing. Patents cover science and innovation.Trademark Licensing. Trademarks are signifiers of commercial source, namely, brand names and logos or slogans.Copyright Licensing.Trade Secret Licensing.Exclusive.Non-exclusive.Sole.Perpetual.
The agreed licensing rate should be based on an objective assessment of the value that the licensee receives from the licensor, which depends on the characteristics of the licensed products, the terms of the license agreement and the factors specific to the licensor.
License Agreement Tips Firmly establish ownership. A good contract should clearly state what rights are being granted pertaining to the intellectual property in question.Do not overlook definitions.Define the royalty system.Explain the quality assurance monitoring process.Be aware of government regulations.