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Unlike patents, trademarks are associated with a product or a business and are not sold outright. Trademark ownership can be transferred along with ownership of the business or product the trademark represents. For example, if you sell your business, you may sell the trademark rights to the logo along with it.
Trademark Assignment Agreement is the transfer of a Trademark owner's rights, title or name, and interest in service mark/Trademark. The transferring party or assignor transfer property rights in the mark to the receiving party called the assignee.
They can be sold, transferred, even used as collateral for debts. However, when it comes to transferring trademark rights from one entity to another, it is simply not enough to transfer the registration, or transfer the trademark itself. Instead, a trademark must be assigned through an Assignment of Rights.
To change the owner of a federal trademark registration or application, a trademark assignment should be signed and recorded with the USPTO. A trademark assignment is a document signed by the original owner (assignor) that transfers ownership of the trademark to a new owner (assignee).
A trademark assignment is the transfer of an owner's property rights in a given mark or marks. Such transfers may occur on their own or as parts of larger asset sales or purchases. Trademark assignment agreements both provide records of ownership and transfer and protect the rights of all parties.
In basic terms, a nunc pro tunc is a type of assignment that is backdated. Nunc pro tunc is Latin meaning now for then.A nunc pro tunc assignment will be signed on a particular date, but parties will deem the assignment to have been granted on some earlier date.
Elements Required for Valid Trademark Assignments Clearly identify the mark(s) covered by the agreement. Document the consideration for the agreement. Assign the trademark's goodwill to the assignee. Goodwill includes the connection the mark facilitates between the company and its customers.
The Procedure of Assignment or Transfer of TrademarkStep 1: Application for trademark assignment. Application for assignment can be made by the assignor or by the assignee or by both.Step 2: Filing Form TM-P.Step 3: Documents submission.Step 4: Application processing and advertisement of assignment.Step 5: Approval.
The Process of Trademark Transfer Once this agreement is signed by both parties, you can record the transfer with the USPTO using a simple online form. You will also need to send in a copy of the executed transfer agreement. With online filing, the transfer is typically processed within one business day.
The assignor must receive consideration for the agreement, otherwise the assignment will be ineffective. However, an absolute assignment does not require consideration to be given.