Virginia Illustrator and Author Agreement
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FAQ
The artist is still the owner of the illustration and has the right to copy it (copyright). Clients pay to be able to use your work in predetermined ways for a certain amount of time in the form of a licence.
Picture book illustrators often earn a higher advance than the author, but they generally earn the same royalty percentages. Rather than a lump sum, most advances for picture books are divided into halves or thirds and paid at specified stages of the two-to-four-year editing and production process.
Bestselling author Joanna Penn estimates that the average pay for a 32-page picture book is $3,000 $12,000, meaning a 32 page book with 20 illustrations equates anywhere from $150 to $600 per illustration. Publishing expert Anthony Puttee estimates a slightly lower standard rate of about $120 per illustration.
So you'd quickly be found out and an author/illustrator who feels cheated by their publisher isn't a happy author. It's worth saying, of course, that, agents take a percentage (10% 15% of the author/illustrators earnings from publishers as a rough rule).
Under standard royalties, an author gets roughly 20 to 30% of the publisher's revenue for a hardcover, 15% for a trade paperback, and 25% for an eBook. So, very roughly, every hardcover release that earns out brings the author something like 25% of all revenue earned by the publisher.
If you're the author and illustrator, you'll get to keep the full royalty rate, which would be similar to above: around 10% with possible benchmarks that will raise it to around 15%. If you're only the illustrator, the royalties will be split equally between you and the author.
The author's name can be found after the words by or written by. The illustrator's name can be found after the words art by or illustrated by. The author and the illustrator's names can be found on the front cover of the book. Sometimes the author and illustrator are the same person.
Hourly rates for illustrators range from $25 to $100, and can be higher depending on the area of specialty and artist reputation. Nationwide, the average costs for an illustration project can range from $90 to $465, but larger projects will command higher rates, and every project is different.
Bestselling author Joanna Penn estimates that the average pay for a 32-page picture book is $3,000 $12,000, meaning a 32 page book with 20 illustrations equates anywhere from $150 to $600 per illustration. Publishing expert Anthony Puttee estimates a slightly lower standard rate of about $120 per illustration.
