15.17 Trademark Ownership-Merchant or Distributor is a type of trademark ownership that is applicable to a merchant or distributor. This type of trademark ownership is typically established when a merchant or distributor wishes to use a trademark to identify goods and services that they are selling or distributing. The merchant or distributor must obtain permission from the trademark owner to use the trademark in this way. Depending on the circumstances, the trademark owner may grant exclusive or non-exclusive rights to the merchant or distributor. The merchant or distributor may also be granted a license to use the trademark, which will specify the terms and conditions of the use. Types of 15.17 Trademark Ownership-Merchant or Distributor include exclusive trademark licenses, non-exclusive trademark licenses, and trademark assignment agreements.