Matching Gift Form
Description
How to fill out Matching Gift Form?
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FAQ
Focusing on matching gift awareness can benefit nonprofits beyond just the incremental revenue. It turns out that 84% of donors are more likely to donate if their gifts are eligible to be matched, and mentioning matching in fundraising appeals results in 71% more donations and 51% higher donation amounts.
Corporate matching gifts are a type of philanthropy in which companies financially match donations that their employees make to nonprofit organizations. When an employee makes a donation, they'll request the matching gift from their employer, who then makes their own donation.
To receive a matching gift, donors just have to submit a request to their employers. If the donor's gift and your organization qualify, the company will send you a check for the same amount (or larger depending on the corporation's matching gift program).
Instead, choose words like partner, give, and support. "Donate" gives the impression that you only want (or need) their money. Words like "support" and "partner," followed by the name of your cause or campaign, can increase your donations significantly because they invite people into a relationship.
A matching gift is a charitable donation by a corporation that matches an employee's donation to an eligible nonprofit organization, most often dollar for dollar.A $100 donation to your organization is eligible to be matched by a corporate employer, literally doubling the donation for a total of $200.
When an employee makes a donation, they'll request the matching gift from their employer, who then makes their own donation. Companies usually match donations at a 1:1 ratio, but some will match at a 2:1, 3:1, or even a 4:1 ratio.
Since a matching gift is technically a donation, companies can deduct the matches they make from their reported income. Decreasing reported income means a company will not have to pay taxes on the donated money. Plus, the 10 percent rule doesn't apply to these donations.
Review your major donors for the right donor(s) Look for a donor who either a) hasn't given a gift yet this year, or b) you think has the capacity to give another gift at year-end. Approach the donor with a question. Share the stats with them. Give them a deadline.
Create a bold subject line. Make the ask near the beginning. Explain and describe why you're asking for a donation. Include links to your online donation page and contact info for donors who want to give by mail or phone. Say thank you in advance.
