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An alliance agreement, sometimes called a contractual joint venture agreement or a strategic alliance agreement, between two independent entities that agree to work together, without forming a jointly owned entity, to compete for and work on a project or series of projects.
The key elements of a strategic alliance agreement include the purpose of the agreement, the obligations of each party, any financial arrangements, confidentiality, dispute resolution and termination provisions.
Some examples of alliances that the U.S. is in include NATO ? the North Atlantic Treaty Organization (with 28 other countries), NORAD ? the North American Aerospace Defense Command (with Canada), ANZUS ? the Australia, New Zealand and U.S. Security Treaty, and the Moroccan-American Treaty of Friendship ? which is ...
The deal between Starbucks and Barnes & Noble is a classic example of a strategic alliance. Starbucks brews the coffee. Barnes & Noble stocks the books. Both companies do what they do best while sharing the costs of space to the benefit of both companies.
A prominent strategic alliance example is the partnership between Spotify and Uber. The strategic alliance between the two organizations allows Uber users to connect to Spotify and stream their favorite music while on a ride.
Step 1: Identify Potential Partners. ... Step 2: Research Potential Partners. ... Step 3: Make the First Call. ... Step 4: The First Meeting. ... Step 5: Identify Specific Opportunities. ... Step 6: Establish Revenue/Profit Goals. ... Step 7: Develop an Agenda. ... Step 8: Present the Plan.
Strategic partners also benefit from shared risks and increased brand awareness. On the other hand, the primary disadvantages of strategic alliances are conflicts of interest, lack of commitment and transparency, increased liability, and shared profits.
One of the most well-known examples of a strategic alliance is the Starbucks and Target partnership. In fact, you've probably seen this strategic alliance example several times. As soon as you walk into Target, there's a Starbucks counter waiting to blend your favorite drink.