South Carolina Quality Scale Survey

State:
Multi-State
Control #:
US-04036BG
Format:
Word; 
Rich Text
Instant download

Description

Customer satisfaction is defined by whether the customer chooses to do business with you or your company in the future. Many factors play a role in customer satisfaction, including customer service, product quality and the ease of doing business. Companies must consider customer satisfaction as an important role in the lifetime value of a customer.


Many businesses have found value in surveying customers about satisfaction. Follow up with any concerns or issues the customer addresses. Customer surveys are an excellent way to discover new services or products customers want.

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FAQ

To determine the minimum and the maximum length of the 5-point Likert type scale, the range is calculated by (5 2212 1 = 4) then divided by five as it is the greatest value of the scale (4 ÷ 5 = 0.80). Afterwards, number one which is the least value in the scale was added in order to identify the maximum of this cell.

Scoring a Yes/No survey is the easy part. You simply need to tally the Yes and No responses for each question for all the participants and divide it by the total number of participants to get the percentages of Yes and No for each question.

A rating scale is a closed-end survey question that is used to evaluate how survey responders feel about a particular product or statement. Responders are typically asked to choose from a range of options which are scaled between two extremes like Excellent to Terrible.

How to Create a Likert Scale SurveyDetermine what the Likert Scale should measure. What is it you want to find out?Create your list of indicator statements.Decide on the response scale you want to use.Test and test again.

Decide what answer scores you want to apply to single and multiple choice questions. Use a higher answer score for better answers, for example, use 10 for the best answer. Keep the range as small as possible, for example, 1 - 10. Use a larger range only if a question has many answers, for example, more than 10.

Measuring customer attitudes with the Likert scale question Likert scale questions usually have five, seven, or nine points, with five and seven points, used more frequently. For example, typical multiple-choice options include strongly agree, agree, no opinion, disagree, and strongly disagree as to the Likert item.

The traditional way to report on a Likert scale is to sum the values of each selected option and create a score for each respondent. This score is then used to represent a specific trait satisfied or dissatisfied, for example particularly when used for sociological or psychological research.

The 5-point Likert scale contains 5 response options that will consist of two extreme sides and a neutral option linked to the middle answer options. Examples of a 5-point rating scale for measuring satisfaction are: Very Satisfied, Satisfied, Neutral, Dissatisfied, and Very Dissatisfied.

In research activities a YES/NO scale is nominal. It has no order and there is no distance between YES and NO. There are also highly sophisticated modelling techniques available for nominal data. An ordinal scale is next up the list in terms of power of measurement.

Step 1: For each question on the questionnaire, calculate the total number of responses for each sentiment level (Strongly Disagree, Disagree, Neutral, Agree, Strongly Agree). Step 2: Add the totals, and divide by the total number of respondents: 1 + 0 + 0 + 0 + 5 = 6 / 2 respondents = 3.

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South Carolina Quality Scale Survey