Puerto Rico Demographic Analysis Worksheet

State:
Multi-State
Control #:
US-04016BG
Format:
Word; 
Rich Text
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Description

This work sheet will help you define your target audience by describing its demographic characteristics. Answer all the questions on the work sheet. When you are finished, compare your demographic profile against the demographic makeup of your market area. This will help identify the number of people or businesses in your market area that match your demographic profile, which will help you determine the viability of your business. If you are selling to more than one demographic group, describe them in different work sheets.

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Race and Ethnicity98.2% of the people in Puerto Rico are hispanic (3.13M people). The following chart shows the 7 races represented in Puerto Rico as a share of the total population.

Race and ethnicity (White alone 61.6%; Black alone 12.4%; Hispanic 18.7%; Asian alone 6%; American Indian and Alaska Native alone 1.1%; Native Hawaiian and Other Pacific Islander alone 0.2%; Some Other Race alone 8.4%; Two or More Races 10.2%).

Data from the recent 2016 Census show that about 76% of Puerto Ricans are from the white ethnic group, translating to more than 2.82 million people. Puerto Ricans of African heritage makes up the second-largest ethnic group in Puerto Rico, accounting for 12.4% of the total population.

Puerto Rico DemographicsWhite: 65.93% Other race: 16.72% Black or African American: 11.65% Two or more races: 5.29%

As a result, Puerto Rican bloodlines and culture evolved through a mixing of the Spanish, African, and indigenous Taino and Carib Indian races that shared the island.

Adjective Puerto Rican. Ethnic composition: white (mostly Spanish origin) 80.5%, black 8%, Amerindian 0.4%, Asian 0.2%, mixed and other 10.9%. Religion: The Constitution guarantees freedom for all faiths.

The 5 largest ethnic groups in Puerto Rico are White (Hispanic) (63%), Other (Hispanic) (15.7%), Black or African American (Hispanic) (12.3%), Two+ (Hispanic) (7%), and White (Non-Hispanic) (1.33%). 0% of the households in Puerto Rico speak a non-English language at home as their primary language.

Most Puerto Ricans Check 'White' On The Census. But Why? : Code Switch Many Puerto Ricans grow up being taught that they're a mixture of three races: black, white and indigenous. But on the U.S. census, a majority of Puerto Ricans choose "white" as their only race.

According to a study funded by the National Science Foundation, 61 percent of all Puerto Ricans have American Indian mitochondrial DNA, probably from a common Taino ancestry.

In 2019, of Puerto Rico's 3.2 million people, 43.1% of the total population and 57% of children lived in poverty. For comparison, the U.S. national poverty rate was drastically lower at 13.1%. Poverty in Puerto Rico has become a chronic issue as a long-term recession resulted in massive debt.

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Puerto Rico Demographic Analysis Worksheet