This form is a sample press release to announce a major development within a company.
This form is a sample press release to announce a major development within a company.
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How to write an event press releaseTitle telling what the news will be about.Lead a summary of your event press release.Body elaborating on the details provided in the lead.Date of publishing ensuring the event press release is timely.Boilerplate a short description of you and/or your business.More items...
The 10 golden rules of writing press releasesKeep it brief.Use attention-grabbing headlines.Include a release date.Convey the key facts in your first paragraph.Expand the story - but keep it lean.Include some good quotes.Add a profile or backgrounder and contacts.Include a photograph.More items...
The 5 Components of a Successful Press ReleaseRelevant timing. Before reaching out to reporters, do some research around your proposed launch date and figure out if there is anything big happening in the space around the same time.Compelling headline.Informative lead paragraph.Supporting quotes.Clear call to action.
How to Write a Press Release? The Guide + Expert CommentsChoose the angle that matters for your target audience.Understand the press release structure.Start with a well-thought-out headline.Pay attention to a lead paragraph.Cover the essentials in a few body paragraphs.Consider adding quotes.Include contact details.More items...
Follow these tips to write a compelling press release.Get Straight to the Point. A press release should clearly convey the following:Start with a Press Release Template.Have a Word Count in Mind.Include Useful and Timely Statistics.Make the Hook Obvious.Supply a Link to High-Quality Images.Include Your Contact Details.
How to Write a Press Release? The Guide + Expert CommentsChoose the angle that matters for your target audience.Understand the press release structure.Start with a well-thought-out headline.Pay attention to a lead paragraph.Cover the essentials in a few body paragraphs.Consider adding quotes.Include contact details.More items...
How to write a press releaseFind a newsworthy angle.Craft an appealing headline.Summarize your story in your subtitle.Introduce essential information.Provide supporting information and context.Lead into the reader's next steps.End with your boilerplate.
Five things you should always include in a press releaseAn attention-grabbing headline/title.Business website.Company descriptor.A quote.Great supporting images.
A press release is an official (written or recorded) statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a "press announcement," a "press release," or a "news release."