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Franchising is a business marketing strategy to cover maximum market share. Franchising is a business relationship between two entities wherein one party allows another to sell its products and intellectual property. For example, several fast food chains like Dominos and McDonalds operate in India through franchising.
A franchise agreement is a contract under which the franchisor grants the franchisee the right to operate a business, or offer, sell, or distribute goods or services identified or associated with the franchisor's trademark.
Here are 10 fundamental provisions outlined in some form or fashion in every franchise agreement: Location/territory. ... Operations. ... Training and ongoing support. ... Duration. ... Franchise fee/investment. ... Royalties/ongoing fees. ... Trademark/patent/signage. ... Advertising/marketing.
Franchise Example: McDonald's A company that notably grew a global presence using the franchise model is the fast-food behemoth McDonald's. McDonald's either owns the land and buildings used by the franchisees or secures long-term leases for the franchised sites.
Franchise agreements vary between different franchises, but these seven areas should be addressed in every franchise agreement. Use of Trademarks. Location of the Franchise. Term of the Franchise. Franchisee's Fees and Other Payments. Obligations and Duties of the Franchisor. Restriction on Goods and Services Offered.
Oklahoma is classified as a non-registration state because it has no laws requiring franchisors to register with the state before offering or selling their franchise. But Oklahoma does have laws regulating the sale or offering of business opportunities under the Oklahoma Business Opportunity Sales Act, Okla.
A franchise agreement incorporates the rights and obligations of the franchisor and franchisee to license and sell a company's intellectual property and licensing rights. Examples of businesses that use franchise agreements include: Convenience stores. Fast food and chain restaurants.
Single-Unit Franchise Agreement In a single-unit agreement, the arrangement grants the franchisee the right to open and operate a single franchise unit. This type of agreement is the simplest and most frequently used.