Oklahoma Demographic Analysis Worksheet

State:
Multi-State
Control #:
US-04016BG
Format:
Word; 
Rich Text
Instant download

Description

This work sheet will help you define your target audience by describing its demographic characteristics. Answer all the questions on the work sheet. When you are finished, compare your demographic profile against the demographic makeup of your market area. This will help identify the number of people or businesses in your market area that match your demographic profile, which will help you determine the viability of your business. If you are selling to more than one demographic group, describe them in different work sheets.

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FAQ

Divide the target demographic by the entire population, and then multiply the result by 100 to convert it to a percentage.

Determine where to gather the demographic data: age, gender, income, education, occupation, household size, marital status, home ownership or other variables. Review your company's database: sales figures, customer feedback forms, product registration records.

Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment.

In excel go to Tools -- Data Analysis. If you do not see "data analysis" option you need to install it, go to Tools -- Add-Ins, a window will pop-up and check the "Analysis ToolPack" option, then press OK. Try running data analysis again. In the pop-up window select "Descriptive Statistics" click OK.

Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. You can easily and effectively collect these types of information with survey questions.

Examples of demographic indicatorsSex ratio.Crude birth rate (CBR)General Fertility Rate (GFR)Age-specific fertility rate.Total fertility rate (TFR)Crude Death Rate (CDR)Infant Mortality Rates.Neo-Natal Mortality Rate.More items...?

Types of Demographic Information The common variables gathered in demographic research include age, sex, income level, race, employment, location, homeownership, and level of education. Demographical information makes certain generalizations about groups to identify customers.

The common variables gathered in demographic research include age, sex, income level, race, employment, location, homeownership, and level of education.

A demographic refers to distinct characteristics of a population. Researchers use demographic analysis to analyze whole societies or just groups of people. Some examples of demographics are age, sex, education, nationality, ethnicity, or religion, to name a few.

Most Common Demographics ExamplesAge.Gender.Race.Marital status.Number of children (if any)Occupation.Annual income.Education level.More items...

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Oklahoma Demographic Analysis Worksheet