New York Celebrity Name and Likeness Release for Use on a Web Site

State:
Multi-State
Control #:
US-DB1109AM
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Word; 
PDF; 
Rich Text
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Description

This is the agreement between the licensee and the manager, governing their relationships and rights. It addresses such things as the right to use name and likeness, content delivery, public appearances and telephone interviews, as well as copyright and confidentiality issues.

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  • Preview Celebrity Name and Likeness Release for Use on a Web Site
  • Preview Celebrity Name and Likeness Release for Use on a Web Site
  • Preview Celebrity Name and Likeness Release for Use on a Web Site
  • Preview Celebrity Name and Likeness Release for Use on a Web Site
  • Preview Celebrity Name and Likeness Release for Use on a Web Site
  • Preview Celebrity Name and Likeness Release for Use on a Web Site

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FAQ

You cannot trademark your likeness just to prevent its use without your express permission; there must be a commercial activity associated with your likeness in order for you to register for a trademark. The United States Patent and Trademark Office will not register a trademark simply for the sake of registration.

Some benefits of registering a trademark for an individual's personal identity include establishing ownership and protection against infringement. Registering a trademark for your name, image, and likeness ensures the exclusive right to control their commercial use, while providing clear evidence of ownership.

In most states, you can be sued for using someone else's name, likeness, or other personal attributes without permission for an exploitative purpose. Usually, people run into trouble in this area when they use someone's name or photograph in a commercial setting, such as in advertising or other promotional activities.

The right of publicity is not only for celebrities. Any person whose name or image is used to sell products may claim a misappropriation of this right. For example, if a child's photograph is taken and used to sell toys, that child could claim a misappropriation of the right of publicity.

Most often, the protectable trademarks of a famous person are his name, and sometimes his likeness. Not all personal names are trademarks. Indeed, not all celebrity names are trademarks. A trademark is a word, name, graphic, phrase, color, sound or even a smell that identifies a single source of goods or services.

The right of publicity prevents the unauthorized commercial use of an individual's name, likeness, or other recognizable aspects of one's persona. It gives an individual the exclusive right to license the use of their identity for commercial promotion.

You should consider contacting the person or their agent and get written permission before using any aspects of their identity. You may have to pay to obtain those rights. You need to investigate the use of a deceased person's name to determine if any rights still exist, and who holds those rights.

People are similarly entitled to intellectual property rights that protect against another's misappropriation of their name, image, and likeness for profit. This is known as the right of publicity. The right of publicity is not protected by federal law but rather at the state level, and state laws vary.

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New York Celebrity Name and Likeness Release for Use on a Web Site