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Some examples of licensees include individuals with a driver's license, individuals licensed to practice medicine, and an individual granted license by a landowner to store goods on the landowner's land. Licensees may enter into a contractual relationship with a licensor to receive a license.
An example of a licensing agreement in the restaurant space would be when a McDonald's franchisee has a licensing agreement with the McDonald's Corporation that lets them use the company's branding and marketing materials.
License Agreement Tips Firmly establish ownership. A good contract should clearly state what rights are being granted pertaining to the intellectual property in question. ... Do not overlook definitions. ... Define the royalty system. ... Explain the quality assurance monitoring process. ... Be aware of government regulations.
Examples of license agreements, include: The license of a trademark where the licensee is granted the right to use a trademark for a limited and specified purpose. Example: Walt Disney granting McDonalds a license for McDonalds to co-brand McDonalds Happy Meals with a Disney trademarked character.
Coca-Cola utilizes licensing to diversify its product offerings, allowing third-party companies to create merchandise ranging from apparel and accessories to home decor and collectibles, all emblazoned with the company's distinctive branding.
Examples of licensed products include: Example 1 . IBM computers selling with Microsoft Windows. Example 2 . Ralph Lauren allowing their brand to appear on other manufacturer's products. Example 3 . Authors receive a fee from published books. Example 4 . Radio stations pay for licenses to use songs. Example 5 .
3. Trademark license agreement instructions Introduction of Parties. ... Recitals. ... Section 1: Grant of license. ... Section 2: No assignment or transfer. ... (Optional) Section 3: Territory. ... Section 4: Consideration. ... Section 5: Maintenance of records and audit rights. ... Section 6: Term.
The licensor typically charges a fee and/or royalties for the license. For example, a company that manufactures toys may license its brand name to a company that produces children's clothing. The clothing company pays the toy company a fee and/or royalties to use the brand name on its clothing.