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Examples of license agreements, include: The license of a trademark where the licensee is granted the right to use a trademark for a limited and specified purpose. Example: Walt Disney granting McDonalds a license for McDonalds to co-brand McDonalds Happy Meals with a Disney trademarked character.
Partnership Licenses A partnership license is issued to a specific General Partnership or Limited Partnership structure. The license can be qualified by a Qualifying Partner or Responsible Managing Employee (RME). A Qualifying Partner must be a General Partner of the partnership structure.
PUMA teamed up with ?SpongeBob SquarePants? for a collection, created in collaboration with Paramount Consumer Products, which owns the IP. The footwear range features SpongeBob and Patrick on a jellyfishing adventure. Other Fashion Licensing Examples: SEGA x HYPE.
License Agreement Tips Firmly establish ownership. A good contract should clearly state what rights are being granted pertaining to the intellectual property in question. ... Do not overlook definitions. ... Define the royalty system. ... Explain the quality assurance monitoring process. ... Be aware of government regulations.
"At Coca-Cola we view licensing as a powerful marketing tool," says Dwyer. "It provides us with an opportunity to support, enhance and ultimately extend our brand messages through relevant product categories.
A licensing partnership is usually a short-term and non-exclusive arrangement that can cover multiple territories or markets. Examples of licensing partnerships are Disney, Microsoft, and Nike.
An example of a licensing agreement in the restaurant space would be when a McDonald's franchisee has a licensing agreement with the McDonald's Corporation that lets them use the company's branding and marketing materials.
An artist licensing agreement allows an artist while retaining full copyright ownership of their work, to grant permission to another party to use their art.