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Cooperative Marketing Structure. In India, the co-operative marketing societies have both two-tier and three- tier structure. At the national level NAFED serves as the apex institution. At the base level, there are primary co-operative marketing societies.
The main functions of co-operative marketing societies are: (i) To market the produce of the members of the society at fair prices; (ii) To safeguard the members for excessive marketing costs and malpractices; (iii) To make credit facilities available to the members against the security of the produce brought for sale;
The organizational structure of a cooperative is based on demo- cratic principles. As owners of the business, the members are the decision makers. Members control their cooperative through a Board of Directors that they elect from among themselves.
What are the types of co-operatives in India?Consumer Cooperative Society. These societies are primarily for consumers who wish to buy household goods at lower prices.Producer Cooperative Society.Co-operative Credit Societies.Marketing Cooperative Society.Housing Cooperative Society.Co-operative Farming Societies.
Cooperative structure can be classified into five types as follows: geographic, gover- nance, functions, financial, and other arrangements. Each will be defined and discussed in this circular. Cooperatives exist in nearly every business sector and are organized in a variety of ways.
Co-op marketing is a strategy for scaling a company's marketing program across multiple locations by sharing brand assets and marketing costs with channel partners.
A phone store that bundles their products with complementary ones is an example of cooperative marketing. This offer takes advantage of products you'd already need to invest in when buying a phone, and uses that to entice you into purchasing.
Overview. Through Farm Service Agency's (FSA) Cooperative Marketing Association Program (CMA), marketing cooperatives can obtain FSA marketing assistance loans and loan deficiency payments (LDPs) on behalf of their members.