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Montana Proposed Public Opinion Survey to Determine Economic Feasibility of Revised Product

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Multi-State
Control #:
US-01092BG
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In this form, a consultant is recommending that a public opinion and attitude survey be conducted to determine the proposed consumer acceptance of a new product of a manufacturer as compared to the product now being marketed by manufacturer. Consultant proposes that it be hired to do a public opinion survey to determine the economic feasibility of the revised product.

The Montana Proposed Public Opinion Survey to Determine Economic Feasibility of Revised Product is an essential tool in evaluating the viability of introducing a new product into the market. By conducting this survey, Montana aims to collect public opinions and gauge the economic potential of their revised offering. This detailed study allows for a comprehensive understanding of consumer preferences, market demand, and potential economic opportunities. Keywords: Montana, proposed, public opinion survey, determine, economic feasibility, revised product Types of Montana Proposed Public Opinion Surveys to Determine Economic Feasibility of Revised Product: 1. Online Survey: Montana may opt for an online survey method to reach a wider audience efficiently. This type of survey can be distributed through various platforms, allowing respondents to participate at their convenience. By utilizing online survey tools and social media channels, Montana increases the likelihood of gathering unbiased and diverse opinions. 2. Telephone Survey: A traditional method Montana may adopt is conducting telephone surveys, wherein trained surveyors personally reach out to potential participants. This approach ensures a higher response rate and provides an opportunity to gather qualitative insights through open-ended questions. By targeting specific demographics or regions, Montana can obtain targeted data for further analysis. 3. Focus Group Discussions: Apart from surveys, Montana may organize focus group discussions where individuals from the target market are invited to provide their input. These discussions encourage participants to share their thoughts, preferences, and concerns regarding the revised product. The interactive nature of focus groups allows for in-depth exploration of topics and generates valuable qualitative data. 4. In-person Surveys: Conducting in-person surveys, such as intercept surveys, at strategic locations like shopping malls or public events can offer valuable insights. Montana's representatives can directly engage with potential consumers and gather feedback on the revised product's economic feasibility. This method enables real-time interaction and ensures a diverse range of participants. 5. Mail Surveys: Montana might also consider utilizing mail surveys to reach a specific target audience. This method involves sending paper questionnaires via mail, allowing respondents to complete them at their convenience. Though the response rate may be lower than other methods, it provides an opportunity to collect detailed responses and valuable insights through well-crafted questions. By employing various types of surveys suited to their research goals and target audience, Montana can obtain a comprehensive understanding of the potential economic impact of their revised product. Conducting a thorough analysis of the collected data will enable informed decision-making and the successful implementation of the product in the market.

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7 Steps to Write Successful QuestionnairesDecide what needs to be found.Create a rough draft of the questions.Refine the questions.Decide the format of response.Order the questions appropriately.Confirm the questionnaire layout.Test!

Developing a conceptual framework The first step of designing of a good questionnaire is to construct a conceptual framework. The researcher needs to be very clear about his research questions and what dependent and independent factors he intends to investigate.

12 Tips for writing survey answersSurvey answer choices should be clear and concise.Don't use 'extreme absolutes'3. Answers should be 'collectively exhaustive'Limit your number of answers per question.Provide 'No Opinion' answer options (when necessary)Good survey answers are 'Mutually Exclusive'More items...

Stages of a SurveyStage 1: Survey Design and Preliminary Planning.Stage 2: Pretesting.Stage 3: Final Survey Design and Planning.Stage 4: Data Collection.Stage 5: Data Coding, Data-File Construction, Analysis, and Final Report.Example of a Time Schedule for a Study.

7 tips for writing a great survey or pollAsk more closed-ended questions instead than open-ended questions.Ensure your survey questions are neutral.Keep a balanced set of answer choices.Don't ask for two things at once.Keep your questions different from each other.Let most of your questions be optional to answer.More items...

Six steps to good questionnaire design#1: Identify your research aims and the goal of your questionnaire.#2: Define your target respondents.#3: Develop questions.#4: Choose your question type.#5: Design question sequence and overall layout.#6: Run a pilot.

7 tips for writing a great survey or pollAsk more closed-ended questions instead than open-ended questions.Ensure your survey questions are neutral.Keep a balanced set of answer choices.Don't ask for two things at once.Keep your questions different from each other.Let most of your questions be optional to answer.More items...

Step 1: Determine the Survey Objectives, Resources, and Time Constraints.Step 2: Determine How The Questionnaire Will Be Administered.Step 3: Determine the Question Format.Step 4: Writing Clear Questions.Step 5: Designing the Question Flow.Step 6: Questionnaire Evaluation.Step 7: Obtain Client Approval.More items...

6 main types of survey questionsOpen-ended questions.Closed-ended questions.Nominal questions.Likert scale questions.Rating scale (or ordinal) questions.'Yes' or 'no' questions.

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Montana Proposed Public Opinion Survey to Determine Economic Feasibility of Revised Product