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A sponsorship agreement is a legally binding contract, written to provide fair and equitable transactions between a company or individual that is promoting the company, and the company that holds a brand, product, or offers a service. Sponsorship is a form of marketing.
Sponsorship agreements set out the legal rules between the sponsor, and the sponsored party. It's important they both the sponsor and the sponsored person or organisation understands what their legal obligations are. You can set out these terms verbally or through a written agreement.
It is essential to define the roles & responsibilities of both parties in order to make the event successful. The Agreement sets out all the arrangements, including sponsorship fees, use of intellectual property rights, cancellation and postponement procedure, and other such things.
Three types of events sponsorships to offerBranding These opportunities allow sponsors to display their logos to event attendees.Lead opportunities These opportunities give sponsors a way to collect sales leads.Networking With these opportunities, sponsors have a way to get to know attendees one-to-one.
A sponsorship agreement should include the length of the agreement, an exclusivity clause, payment calculation and method, the sponsor benefits, intellectual property rights and termination conditions.
That said, the basics of a sponsorship agreement often include:The date the parties enter into the agreement.The names and addresses of the sponsor and rights holder/property.The start and end date the agreement.Terms regarding the right of renewal/right of first refusal.More items...
Explain how the terms of a sponsorship are agreed upon. contract, a letter of agreement, or a confirmation letter. What issues should someone consider in their sponsorship strategy?
A sponsorship agreement outlines the legal details between a sponsor and those who must enforce the sponsorship obligation. It also outlines fees for the service, term of the agreement, and liabilities of the parties.