This is the agreement between the licensee and the manager, governing their relationships and rights. It addresses such things as the right to use name and likeness, content delivery, public appearances and telephone interviews, as well as copyright and confidentiality issues.
Mississippi Celebrity Name and Likeness Release for Use on a Web Site
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State:
Multi-State
Control #:
US-DB1109AM
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Word;
PDF;
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How to fill out Celebrity Name And Likeness Release For Use On A Web Site?
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FAQ
Two of Hollywood's hottest stars, George Clooney and Julia Roberts recently teamed up to sue two audio/visual technology companies, Digital Projection, Inc. and Beyond Audio Inc. in California state court, for misuse of their names and images to sell expensive movie projectors and entertainment systems.
A plaintiff bringing a misappropriation or right of publicity claim must demonstrate that the defendant used legally protected aspects of their identity. This usually entails proving that the defendant used the plaintiff's name or likeness.
Invasion of Privacy by Appropriation or Rights of Publicity Invasion of privacy by appropriation is the unauthorized use of another person's likeness for commercial purposes. This can include using someone's photo in an advertisement without their permission or using their name or image to sell a product.
The right of publicity is an intellectual property right that protects against the misappropriation of a person's name, likeness, or other indicia of personal identity?such as nickname, pseudonym, voice, signature, likeness, or photograph?for commercial benefit.
A release is a written agreement between the person who is the subject of a picture or recording and the company that wants to use the image or sound for its own purposes.
In the case of celebrities, the use of likeness without consent may be a violation of trademark rights, so if it doubt, it is a good idea to seek permission with a Release for Use of Likeness. You can specify in the Release for Use of Likeness if this permission is is dependent on payment or not.
An example of unauthorized use of name or likeness is misappropriation of a person's name and picture for commercial purposes. The plaintiff must show that the defendant used the name or likeness without the consent of the owner of the right.
In the state of California, the unauthorized commercial use of your image, name, voice, or other likenesses without your permission ? particularly for selling or advertising products ? is illegal under the law.
The right of publicity is an integral part of the right of privacy. In addition to protecting against unauthorized use of a person's name or likeness, the right of privacy protects a person from the publication of embarrassing private facts, from being put in a false light, and from publication of false information.
Advertising often uses a reference to celebrity to create an impact. Sometimes this is done by agreement, and in return for a substantial fee, but sometimes, it is done without permission. Although this may not breach any laws or regulations, it should only be done after a careful analysis of all the risks.