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9 killer automotive marketing strategiesBuild trust with customer reviews.Be at the top of the Google SERP.Bid on competitor keywords.Actively manage your negative keyword list.Adjust your campaign budgets based on car-buying trends.Target the right people with your automotive campaigns.More items...?
How Do Auto Dealerships Attract Customers?Be creative with incentives.Offer more than car sales.Invest in your sales team.Keep up with the trends.Have an online presence.Publish testimonials on your website.
Auto dealers are subject to extensive federal and state consumer protections. Dealers are regulated effectively by, among other agencies, the Federal Trade Commission (FTC) and the Federal Reserve Board.
Here are nine automotive marketing strategies that you can use to drive more sales this year.Build trust with customer reviews.Be at the top of the Google SERP.Bid on competitor keywords.Actively manage your negative keyword list.Adjust your campaign budgets based on car-buying trends.More items...?
The FTC's (Federal Trade Commission) Used Car Rule requires California Dealers to post a Buyers Guide in every used car they offer for sale. You must post a Buyers Guide before you display a vehicle for sale or let a customer inspect it for the purpose of buying it, even if the car is not fully prepared for delivery.
Under the amended Rule, dealers must display a revised window sticker called a Buyers Guide, which contains warranty and other important information for consumers, on each used car they offer for sale. The compliance sweep was conducted between April and June 2018, in 20 cities nationwide.
5 can't-miss marketing ideas for car dealershipsMake sure your website is SEO-friendly. Search engine optimization (SEO) is a must for any business, big or small.Use your email database wisely.Get active on social media.Network with relevant, non-compete, local businesses.Manage your online reviews.
The Buyers Guidethe major mechanical and electrical systems on the car, as well as some of the major problems that consumers should look out for;whether the vehicle is being sold "as is" or with a warranty;what percentage of the repair costs a dealer will pay under warranty;More items...
Federally Mandated. The FTC's (Federal Trade Commission) Used Car Rule requires California Dealers to post a Buyers Guide in every used car they offer for sale.
Most car dealers who sell used vehicles must comply with the Federal Trade Commission's (FTC's) Used Car Rule. In fact, car dealers who sell, or offer for sale, more than five used vehicles in a 12-month period must comply with the Rule.